Tag Archives: writing for marketing

Some things will never change?

Pop musician Bruce Hornsby used to sing in his 1986 hit single that “some things will never change—that’s just the way it is.” Incredibly, that seems to be true of the basics of blog writing (at least in the short term). … Continue reading

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Lessons learned from this year’s college blogging assignment

So now it’s time to do a little self-reflection on the self-reflection assignment. Next week will mark the official end of the 2013 St. Lawrence College Writing for Marketing blogging assignment. First-year advertising students will have spent the last two … Continue reading

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What? Students don’t want less blog work? Well, I do!

Last week, I lamented to the world about how my marking load is killing me. In some ways, that blog post was a cry for help, a plea for ideas as to how I can minimize the amount of time—often … Continue reading

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The agony and the ecstasy of the perfect assignment

Something’s got to give. It’s 5:30 a.m. on a Sunday as I write this post for Week 4 of my advertising students’ weekly blogging assignment. I spent most of yesterday marking blogs and other work and I’ll spend a good … Continue reading

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Giving “thanks” to my students

Thank you, Ciera Jones and Sarah Chapman for teaching me about “phubbing,” the act of snubbing someone in favour of one’s smartphone. Thank you, Jason Manuge for teaching me about the evolution of video gaming from bricks-and-mortar stores to online … Continue reading

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The most exhausting (and rewarding) weekend of the year

I just survived it again—the one weekend every year when I completely forsake my family, fresh air, and my mountain bike. What am I doing that merits such devotion and sacrifice? I’m marking all of my 50 to 75 Advertising … Continue reading

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And the top blogger is…

Winning a writing award sure looks good on a college graduate’s resume. That’s why I created a business blogging award last year for my first-year advertising students and presented it at their program’s prestigious annual Greg Awards gala. The Greg … Continue reading

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