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Tag Archives: writing for marketing
Some things will never change?
Pop musician Bruce Hornsby used to sing in his 1986 hit single that “some things will never change—that’s just the way it is.” Incredibly, that seems to be true of the basics of blog writing (at least in the short term). … Continue reading
Lessons learned from this year’s college blogging assignment
So now it’s time to do a little self-reflection on the self-reflection assignment. Next week will mark the official end of the 2013 St. Lawrence College Writing for Marketing blogging assignment. First-year advertising students will have spent the last two … Continue reading
Posted in Blogging, Critical Thinking, Reflective Practice, Transformative learning
Tagged adam wemp, advertising-integrated marketing communications, andrea bedford, blogging, brent goff, ciera jones, college blogger, college bloggers, college blogging, communication skills for marketers, critical thinking, developing critical thinkers, frank armstrong, IMC, integrated marketing communications, journal writing, kassandra deguire, laura novoa, reflective practice, sky bonner, teachingteacher, teachingteacher.ca, transformative learning, writing for marketing
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What? Students don’t want less blog work? Well, I do!
Last week, I lamented to the world about how my marking load is killing me. In some ways, that blog post was a cry for help, a plea for ideas as to how I can minimize the amount of time—often … Continue reading
Posted in Blogging, Critical Thinking, Reflective Practice, Transformative learning
Tagged advertising-integrated marketing communications, college blogger, college bloggers, college blogging, critical reflection, frank armstrong, integrated marketing communications, journal writing, mcom 5, mcom5, reflective practice, rescuetime, st. lawrence college school of business, teaching teacher, teachingteacher.ca, transformative learning, writing for marketing
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The agony and the ecstasy of the perfect assignment
Something’s got to give. It’s 5:30 a.m. on a Sunday as I write this post for Week 4 of my advertising students’ weekly blogging assignment. I spent most of yesterday marking blogs and other work and I’ll spend a good … Continue reading
Posted in Blogging, Course design, Critical Thinking, Reflective Practice, Transformative learning
Tagged aaron hartman, adam wemp, advertising marketing communications, advertising students, advertising-integrated marketing communications, alyssa helmer, brent goff, chantal lauzon, ciera jones, college bloggers, dalton hadwen, developing critical thinkers, frank armstrong, jason manuge, kassandra deguire, katie hill, kelsey jeffries, samantha lawlor, st. lawrence college school of business, teachingteacher, teachingteacher.ca, transformative learning, victoria butler, walking dead, writing for marketing
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Giving “thanks” to my students
Thank you, Ciera Jones and Sarah Chapman for teaching me about “phubbing,” the act of snubbing someone in favour of one’s smartphone. Thank you, Jason Manuge for teaching me about the evolution of video gaming from bricks-and-mortar stores to online … Continue reading
Posted in Blogging, Critical Thinking, Reflective Practice, Transformative learning
Tagged adam wemp, advertising-imc, advertising-integrated marketing communications, andrea bedford, andrew buist, arielle langlois, blogging, brent goff, ciera jones, college blogger, college bloggers, college blogging, critical reflection, critical thinking, dalton hadwen, developing critical thinkers, frank armstrong, IMC, integrated marketing communications, jason manuge, journal writing, lauren baxter, reflective practice, ross ayling, sarah chapman, st. lawrence college, st. lawrence college school of business, student blogger, student bloggers, teachingteacher, teachingteacher.ca, tina ciccarelli, transformative learning, victoria butler, writing for marketing
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The most exhausting (and rewarding) weekend of the year
I just survived it again—the one weekend every year when I completely forsake my family, fresh air, and my mountain bike. What am I doing that merits such devotion and sacrifice? I’m marking all of my 50 to 75 Advertising … Continue reading
Posted in Blogging, Critical Thinking, Reflective Practice, Transformative learning, Uncategorized
Tagged advertising marketing communications, amc, college bloggers, college blogging, frank armstrong, IMC, integrated marketing communications, mcom5, reflective practice, school of business, st. lawrence college, st. lawrence college school of business, teachingteacher, transformative learning, writing for marketing
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And the top blogger is…
Winning a writing award sure looks good on a college graduate’s resume. That’s why I created a business blogging award last year for my first-year advertising students and presented it at their program’s prestigious annual Greg Awards gala. The Greg … Continue reading
Posted in Blogging, Critical Thinking, Reflective Practice, Transformative learning
Tagged advertising-integrated marketing communications, college bloggers, college blogging, comm 57, developing critical thinkers, frank armstrong, integrated marketing communications, journal writing, reflective practice, st. lawrence college school of business, student bloggers, teachingteacher, transformative learning, tyler labelle, writing for marketing
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Comm 57 students prove blogging changes lives
When I launch my business blogging assignment with my first-year advertising students, I Skype into the classroom successful advertising graduate Brook Johnston, a copywriter at a respected Toronto creative agency who testifies how blogging helped jumpstart his career. I didn’t … Continue reading
Posted in adult education, Blogging, Critical Thinking, Reflective Practice, Transformative learning
Tagged advertising-integrated marketing communications, brook johnston, college bloggers, comm 57, communication skills for marketers, craig thrasher, critical reflection, developing critical thinkers, frank armstrong, integrated marketing communications, journal writing, marketingman.ca, ron johnston, st. lawrence college marketing, st. lawrence college school of business, student bloggers, teachingteacher.ca, transformative learning, tyler labelle, writing for marketing
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The proof is in the prose
I’m feeling a sense of deja vu as I write this post. Back in November, I reflected on the value of blogging as a tool to learn business writing skills after delivering an eight-week business blogging assignment to my first-year … Continue reading
The end is nigh…
We’re almost at the end of the Comm 57 blogging assignment and I look forward to it with mixed emotions. It’s incredibly rewarding to see how much so many students have grown as writers in just a few weeks. At … Continue reading
Posted in Blogging, Critical Thinking, Reflective Practice, Transformative learning
Tagged ashley letourneau, chang sun, chris dodd, college bloggers, craig thrasher, developing critical thinkers, devon wiggins, frank armstrong, kuei-lin lin, marissa burley, ming xue, mitch pfenning, reflective practice, st. lawrence college, st. lawrence college marketing, st. lawrence college school of business, stef lelenka, teachingteacher, transformative learning, writing for marketing
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