Tag Archives: brent goff

Lessons learned from this year’s college blogging assignment

So now it’s time to do a little self-reflection on the self-reflection assignment. Next week will mark the official end of the 2013 St. Lawrence College Writing for Marketing blogging assignment. First-year advertising students will have spent the last two … Continue reading

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The agony and the ecstasy of the perfect assignment

Something’s got to give. It’s 5:30 a.m. on a Sunday as I write this post for Week 4 of my advertising students’ weekly blogging assignment. I spent most of yesterday marking blogs and other work and I’ll spend a good … Continue reading

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Giving “thanks” to my students

Thank you, Ciera Jones and Sarah Chapman for teaching me about “phubbing,” the act of snubbing someone in favour of one’s smartphone. Thank you, Jason Manuge for teaching me about the evolution of video gaming from bricks-and-mortar stores to online … Continue reading

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The incredible candour of blogging millennials

Hands down, the best conversations happen in these three places: long drives in cars, wherever smokers congregate outside of pubs and parties, and photocopy rooms. Indeed, it was in the business school‘s photocopy room last week that my associate dean John … Continue reading

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