Monthly Archives: December 2011

Reflections from The Great MCOM5 Blogging Experiment

The experiment is over and the assignment complete. First-year St. Lawrence College Advertising—Integrated Marketing Communications students wrote the last of their 10 blogs the other week. Some students hated it and some loved it, but I’m certain one thing is … Continue reading

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“Elvis has left the building”

“Please, young people … Elvis has left the building. He has gotten in his car and driven away … Please take your seats.” Many of us are probably familiar with only five words in that statement: “Elvis has left the … Continue reading

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The best inspiration of all: a recent success story

There’s no better inspiration than another person who has recently walked in your footsteps. That’s why I brought eight successful, recent graduates of the St. Lawrence College Advertising-Integrated Marketing Communications program to visit my first-year Writing for Marketing class. At … Continue reading

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Create powerful learning through integrated course design

It had to happen eventually. Eventually, I had to start reflecting on what this blog is really supposed to be about: the research I’m doing for my Masters of Adult Education. Until now, my blog has been a semi-weekly analysis … Continue reading

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