Category Archives: Course design

5 career-related reasons why college students should blog now

This blogging assignment has been one of the most powerful learning experiences for my students in the past. Continue reading

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The continuing agony and the ecstasy of the risk-taking teacher

Why is it that after more than five years of teaching for a living I still feel like a noob so much of the time? I think it’s because I’m continually reinventing my lessons in hopes of creating the best … Continue reading

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Teachers: take that risk and relinquish control once in a while

Phew! It worked! One of the most difficult—and most rewarding—actions we can take as teachers is to let go of control. That’s what I relearned today during my class with my first-year advertising students. We have limited time to impart … Continue reading

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The agony and the ecstasy of the perfect assignment

Something’s got to give. It’s 5:30 a.m. on a Sunday as I write this post for Week 4 of my advertising students’ weekly blogging assignment. I spent most of yesterday marking blogs and other work and I’ll spend a good … Continue reading

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Here we go again

On your mark. Get set. Blog! Here we go again. My newest first-year Advertising students are about to begin their biggest assignment of the year: an eight-week blog worth 35% of their mark in my Writing for Advertising class. Every … Continue reading

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The terror of teaching outside the comfort zone

I’m teaching out of my comfort zone this semester and it’s a very scary place to be. After five years of teaching the same first-year business communications courses, I accepted a request to design a new writing course to help … Continue reading

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The Marketing Man would not be pleased

Brook Johnston would not be impressed. Before I teach my first-year Advertising students how to blog each year, I introduce them to Brook, a brilliant young writer and former Advertising student of mine who parlayed his college marketing blog into … Continue reading

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“You hate it, but you love it!”

One of my all-time favourite fitness trainers is a guy named Tony Horton. Tony is the face of the P90X home fitness video series. In 12 weeks of grunting, groaning, swearing, sweating, and regimented eating, trainer Tony can help just … Continue reading

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My teacher’s report card just came in

I should have asked them to give me a letter grade or a mark out of 100. I just finished tabulating first-year Advertising students’ evaluation of my Writing for Marketing (MCOM5) course—and the feedback is pretty decent. Next year, I’m … Continue reading

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But did they really learn anything?

After three years of delivering blogging assignments to Advertising students, I’m convinced that blogging is the perfect platform to teach  first-year students all they need to know about business writing essentials. This assignment requires students to write eight weekly blogs about … Continue reading

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