Category Archives: Course design

5 career-related reasons why college students should blog now

This blogging assignment has been one of the most powerful learning experiences for my students in the past. Continue reading

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The continuing agony and the ecstasy of the risk-taking teacher

Why is it that after more than five years of teaching for a living I still feel like a noob so much of the time? I think it’s because I’m continually reinventing my lessons in hopes of creating the best … Continue reading

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Teachers: take that risk and relinquish control once in a while

Phew! It worked! One of the most difficult—and most rewarding—actions we can take as teachers is to let go of control. That’s what I relearned today during my class with my first-year advertising students. We have limited time to impart … Continue reading

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The agony and the ecstasy of the perfect assignment

Something’s got to give. It’s 5:30 a.m. on a Sunday as I write this post for Week 4 of my advertising students’ weekly blogging assignment. I spent most of yesterday marking blogs and other work and I’ll spend a good … Continue reading

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Here we go again

On your mark. Get set. Blog! Here we go again. My newest first-year Advertising students are about to begin their biggest assignment of the year: an eight-week blog worth 35% of their mark in my Writing for Advertising class. Every … Continue reading

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The terror of teaching outside the comfort zone

I’m teaching out of my comfort zone this semester and it’s a very scary place to be. After five years of teaching the same first-year business communications courses, I accepted a request to design a new writing course to help … Continue reading

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The Marketing Man would not be pleased

Brook Johnston would not be impressed. Before I teach my first-year Advertising students how to blog each year, I introduce them to Brook, a brilliant young writer and former Advertising student of mine who parlayed his college marketing blog into … Continue reading

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