Tag Archives: marketingman.ca

Comm 57 students prove blogging changes lives

When I launch my business blogging assignment with my first-year advertising students, I Skype into the classroom successful advertising graduate Brook Johnston, a copywriter at a respected Toronto creative agency who testifies how blogging helped jumpstart his career. I didn’t … Continue reading

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The Marketing Man would not be pleased

Brook Johnston would not be impressed. Before I teach my first-year Advertising students how to blog each year, I introduce them to Brook, a brilliant young writer and former Advertising student of mine who parlayed his college marketing blog into … Continue reading

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The power of teaching by live example

Educators are taught that adults learn best when they can see that the lessons they are learning are practical and valuable and can be put to immediate use. That’s why I try to start every one of my lessons with … Continue reading

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