Tag Archives: blogging

Lessons learned from this year’s college blogging assignment

So now it’s time to do a little self-reflection on the self-reflection assignment. Next week will mark the official end of the 2013 St. Lawrence College Writing for Marketing blogging assignment. First-year advertising students will have spent the last two … Continue reading

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Giving “thanks” to my students

Thank you, Ciera Jones and Sarah Chapman for teaching me about “phubbing,” the act of snubbing someone in favour of one’s smartphone. Thank you, Jason Manuge for teaching me about the evolution of video gaming from bricks-and-mortar stores to online … Continue reading

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Five steps to take your Comm 57 blogs to the next level

I love this stage of the student blogging assignment. We’re at that point where those who have taken to the assignment start to really strut their stuff. Many are already doing just about everything right and just need a pointer … Continue reading

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The terror of teaching outside the comfort zone

I’m teaching out of my comfort zone this semester and it’s a very scary place to be. After five years of teaching the same first-year business communications courses, I accepted a request to design a new writing course to help … Continue reading

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The Marketing Man would not be pleased

Brook Johnston would not be impressed. Before I teach my first-year Advertising students how to blog each year, I introduce them to Brook, a brilliant young writer and former Advertising student of mine who parlayed his college marketing blog into … Continue reading

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My teacher’s report card just came in

I should have asked them to give me a letter grade or a mark out of 100. I just finished tabulating first-year Advertising students’ evaluation of my Writing for Marketing (MCOM5) course—and the feedback is pretty decent. Next year, I’m … Continue reading

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But did they really learn anything?

After three years of delivering blogging assignments to Advertising students, I’m convinced that blogging is the perfect platform to teach  first-year students all they need to know about business writing essentials. This assignment requires students to write eight weekly blogs about … Continue reading

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