Monthly Archives: February 2014

“I am exhausted.”

Look up. See my headline. That’s a quote from me. Yup. Yours truly. And it’s official. Despite four days off for Reading Week, I am still completely knackered. Just one more day of rest! That’s all I need, I tell … Continue reading

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The battle of the blogging assignments

I’ve neglected to mention that this semester is the first time that I’ve run two blogging assignments at the same time. I’ve been spending the last two weeks talking about my second-year Marketing students’ blogs; however, I’m also teaching Public … Continue reading

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Meet the Expert – Stephanie Cass

Originally posted on IMCTrainee:
On Friday, our public relations class had the pleasure of meeting Stephanie Cass, the first speaker in our Meet the Expert panel. Stephanie leads the Corporate and Government Affairs team for Mondelez Canada, a leading snacks…

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PR: The Advertising Game-Changer

Originally posted on Sarah Deacon:
When you think of the term Public Relations, a stereotypical, negative image might come to mind. It’s just an easy way for companies to brainwash us so they can cover up what we don’t need…

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Passed-On Advice for Young 20-Somethings Ready to Start Their Careers

Originally posted on Brianna Visser:
You and I are on the cusp of starting our careers. Congratulations! We’ve made it through years of learning and have all the skills we need to be #1 in the workforce. Right? Not quite.…

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Doing PR the right way

Originally posted on durrantsrants:
As I sat in class, furiously scribbling away, I couldn’t help but think that Stephanie Cass has got a lot to say. And this woman knows what she’s talking about. We had the pleasure to meet Stephanie via Skype…

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Choosing the top student blogs of the week gets tougher

As I knew it would, choosing the Top 5 Blogs of the Week got a whole lot tougher in round two. Indeed, I had hoped to name a Top 5, but there were so many great posts that I chose … Continue reading

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