Category Archives: Critical Thinking

5 career-related reasons why college students should blog now

This blogging assignment has been one of the most powerful learning experiences for my students in the past. Continue reading

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Marketing Blogger of the Year

This one is a toughie. My second-year marketing communications students have spent the last six weeks blogging weekly about the subjects of their marketing research projects. While I hung the weekly topics of the assignment on students’ research reports, the … Continue reading

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“I am exhausted.”

Look up. See my headline. That’s a quote from me. Yup. Yours truly. And it’s official. Despite four days off for Reading Week, I am still completely knackered. Just one more day of rest! That’s all I need, I tell … Continue reading

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The battle of the blogging assignments

I’ve neglected to mention that this semester is the first time that I’ve run two blogging assignments at the same time. I’ve been spending the last two weeks talking about my second-year Marketing students’ blogs; however, I’m also teaching Public … Continue reading

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Choosing the top student blogs of the week gets tougher

As I knew it would, choosing the Top 5 Blogs of the Week got a whole lot tougher in round two. Indeed, I had hoped to name a Top 5, but there were so many great posts that I chose … Continue reading

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There’s no better teacher than a student

Thank you, Andrew. Thank you, Ashley. Thank you, Emily. And thank you, John. For my second-year Marketing students, the first blog post for my communications class is always the hardest. Before they write their first post, I deliver a 90-minute … Continue reading

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A “widget” is not a a “thingy” or a “thingamajig”

Have you ever drank a Guinness from a can? If not, you’ve probably never used a widget and you probably think of the term as a hypothetical manufactured article that is the subject of case studies described by your business … Continue reading

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