Tag Archives: marketing blog

Some things will never change?

Pop musician Bruce Hornsby used to sing in his 1986 hit single that “some things will never change—that’s just the way it is.” Incredibly, that seems to be true of the basics of blog writing (at least in the short term). … Continue reading

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The home stretch

We’re almost there. Second-year marketing students wrote their second-last blog post last week. I’ve picked seven favourites for the Week 5 Top Five. That’s two too many. What’s a teacher to do? I guess I’ll introduce you to them all. … Continue reading

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There’s no better teacher than a student

Thank you, Andrew. Thank you, Ashley. Thank you, Emily. And thank you, John. For my second-year Marketing students, the first blog post for my communications class is always the hardest. Before they write their first post, I deliver a 90-minute … Continue reading

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By Jove! I think they’ve got it!

There are few bigger rewards for teachers than when students grasp a difficult challenge that we’ve set for them. But that’s what my first-year Advertising students appear to have done as they surpass their third week as new WordPress bloggers. … Continue reading

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