Tag Archives: advertising-integrated marketing communications

Lessons learned from this year’s college blogging assignment

So now it’s time to do a little self-reflection on the self-reflection assignment. Next week will mark the official end of the 2013 St. Lawrence College Writing for Marketing blogging assignment. First-year advertising students will have spent the last two … Continue reading

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What? Students don’t want less blog work? Well, I do!

Last week, I lamented to the world about how my marking load is killing me. In some ways, that blog post was a cry for help, a plea for ideas as to how I can minimize the amount of time—often … Continue reading

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The agony and the ecstasy of the perfect assignment

Something’s got to give. It’s 5:30 a.m. on a Sunday as I write this post for Week 4 of my advertising students’ weekly blogging assignment. I spent most of yesterday marking blogs and other work and I’ll spend a good … Continue reading

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Giving “thanks” to my students

Thank you, Ciera Jones and Sarah Chapman for teaching me about “phubbing,” the act of snubbing someone in favour of one’s smartphone. Thank you, Jason Manuge for teaching me about the evolution of video gaming from bricks-and-mortar stores to online … Continue reading

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And the top blogger is…

Winning a writing award sure looks good on a college graduate’s resume. That’s why I created a business blogging award last year for my first-year advertising students and presented it at their program’s prestigious annual Greg Awards gala. The Greg … Continue reading

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Comm 57 students prove blogging changes lives

When I launch my business blogging assignment with my first-year advertising students, I Skype into the classroom successful advertising graduate Brook Johnston, a copywriter at a respected Toronto creative agency who testifies how blogging helped jumpstart his career. I didn’t … Continue reading

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Meet the new blogstars

This week I had more than a dozen superb Comm 57 blogs to sift through in choosing the top 5. Selecting the best ones was so difficult that I had to take a whole different tack. This week you’ll meet … Continue reading

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