Category Archives: Blogging

And the top new SLC AMC blogs are…

I must be losing my edge. I don’t remember this annual Top 5 beginner blog ranking being so tough to write. If memory serves, there were usually a few posts from first-year St. Lawrence College Advertising and Marketing Communications students … Continue reading

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Some things will never change?

Pop musician Bruce Hornsby used to sing in his 1986 hit single that “some things will never change—that’s just the way it is.” Incredibly, that seems to be true of the basics of blog writing (at least in the short term). … Continue reading

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5 career-related reasons why college students should blog now

This blogging assignment has been one of the most powerful learning experiences for my students in the past. Continue reading

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Marketing Blogger of the Year

This one is a toughie. My second-year marketing communications students have spent the last six weeks blogging weekly about the subjects of their marketing research projects. While I hung the weekly topics of the assignment on students’ research reports, the … Continue reading

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The home stretch

We’re almost there. Second-year marketing students wrote their second-last blog post last week. I’ve picked seven favourites for the Week 5 Top Five. That’s two too many. What’s a teacher to do? I guess I’ll introduce you to them all. … Continue reading

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“I am exhausted.”

Look up. See my headline. That’s a quote from me. Yup. Yours truly. And it’s official. Despite four days off for Reading Week, I am still completely knackered. Just one more day of rest! That’s all I need, I tell … Continue reading

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The battle of the blogging assignments

I’ve neglected to mention that this semester is the first time that I’ve run two blogging assignments at the same time. I’ve been spending the last two weeks talking about my second-year Marketing students’ blogs; however, I’m also teaching Public … Continue reading

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