Tag Archives: blog

And the top 6 AMC blogs are…

What makes a good blogger? “Good writing,” you may have responded. Yes, good writing is essential, but good writing in the highly-visual world of the World Wide Web means so much more than merely the words that we use. Good … Continue reading

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A “widget” is not a a “thingy” or a “thingamajig”

Have you ever drank a Guinness from a can? If not, you’ve probably never used a widget and you probably think of the term as a hypothetical manufactured article that is the subject of case studies described by your business … Continue reading

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Teachers: take a risk and accept a little chaos

Experimenting is always scary for teachers. We’re tempted to stick with what works because we know that experimentation always results in mistakes and at least a little bit of chaos. And so it seems we’ve had a little chaos with … Continue reading

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Reflections from The Great MCOM5 Blogging Experiment

The experiment is over and the assignment complete. First-year St. Lawrence College Advertising—Integrated Marketing Communications students wrote the last of their 10 blogs the other week. Some students hated it and some loved it, but I’m certain one thing is … Continue reading

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“Connection! It’s a small miracle”

Those were the words of my colleague and unofficial mentor Kathy Patterson upon reading the third set of blog assignment entries from my first-year Advertising students. “Do you realize what you have managed to accomplish with this assignment?” Kathy said … Continue reading

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The power of teaching by live example

Educators are taught that adults learn best when they can see that the lessons they are learning are practical and valuable and can be put to immediate use. That’s why I try to start every one of my lessons with … Continue reading

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