We’re tempted to stick with what works because we know that experimentation always results in mistakes and at least a little bit of chaos.
It seems that a good number of students still aren’t grasping that their posts are supposed to be reflections and analyses of what they are learning about advertising and marketing in their classes. The first line of their assignment says this, so I’m not sure where I’ve gone wrong. Perhaps these students haven’t read the assignment or they haven’t grasped my oral instructions. Or maybe my instructions are too complex and lack clarity.If students can’t find anything in class to write about that interests them—say it ain’t so!—they can analyze ads or marketing strategies or industry trends in the outside world.
For some reason, at least a half-dozen students have instead written about political issues in the news or have crafted self-styled product endorsements. Theirs were the initial entries I marked today and I’ll admit that I was at first a little shaken.
But then I kept reading and discovered that most students are getting it. They’re reflecting on their lessons or issues related to the industries they’re studying. And they’re backing up their opinions and claims with evidence and their writing has generally already improved dramatically since last week’s posts.
Wow! And Phew!
Below are my favourite posts of the week. Enjoy, and please do visit these students’ blogs and leave positive comments.
I know they’d love to hear from you.
Meanwhile, we’ll show off some of their posts in class and, hopefully, the rest of my awesome first-year Advertising students will catch on.1. Brianna Visser’s blog