Thank you, Andrew. Thank you, Ashley. Thank you, Emily. And thank you, John.
For my second-year Marketing students, the first blog post for my communications class is always the hardest. Before they write their first post, I deliver a 90-minute lesson that describes the assignment in detail. I introduce them to a straightforward checklist to evaluate their own posts. And we go over examples of a blog that adheres to the checklist and one that does not.
Each week, students are given a subject to write about. In this first post, students were to write about the history of the product they are researching in their market research course. Some students simply wrote profiles of the company or product. Lucky for them, I mark only two posts throughout the six-week assignment, or they would have received a zero for failing to meet the assignment’s minimum standards.
A few other students ignored the checklist altogether and their marks suffered as a result. I’m not sure why it was ignored. It was included with the assignment and was used during the lesson to evaluate the example studied in class two weeks ago. I’ll have to ask them next week.
However, there were many students who followed the checklist to a T and proofread their work carefully and produced beautiful blogs, some of which we can use next week to show what it takes to achieve a high mark in the assignment. They’ve also, of course, crafted blogs worth reading and sharing. So that’s exactly what I’m going to do.
Next Friday in class, I’ll share them with the class. I’ll show students why these posts are so good, so they can emulate them—and learn from them. Here are a few of the reasons why Andrew, Emily, John, and Ashley have done solid work:
- The writing is clean with very few spelling or grammar errors.
- Sentences and paragraphs are short and digestible, providing lots of whitespace.
- There’s an image, providing a nice visual for the post.
- The first two explain why the blog has been written—the student is researching the product or company and/or was assigned to write about its history last week.
- Opinions, background information, data and facts are backed up with cited examples that link to the sources of that information, thereby giving credit to the source where credit is due.
So you are probably curious about these first attempts. In the spirit of sharing, let me also share them with you. If you like what you read, please comment on these students’ blogs, share them, and follow them.
I know they’d love to hear from you.
Andrew Hewgill writes about the history of Canada Goose, the subject of his marketing research. Note that Andrew embeds his image cleanly into his text, provides links to back up his information, provides short, easy-to-read paragraphs, and gives us a punchy start and a memorable close. Nice one, Andrew.
Emily Culhane introduces us to her research subject: Canada Post. She provides us with a little background info but also tells her audience why we’re reading this article today while keeping her writing tight and providing an interesting read. I like her “imagine” introduction. Of course, she also backs up her information with links to her sources.
Ashley Kitts shows off her creative flair with her link-rich post on Kellogg’s, which she’ll be investigating for her marketing research project. Ashley goes above and beyond this assignment’s basic requirements by providing not one but two images and many links to back up all claims. She could include a line in this post explaining the reason she’s writing this post and blog, but I’m sure we’ll see it in her post next week on a global view of Kellogg’s.
Last but not least is another post on Kellogg’s by John Sullivan, who must be Ashley’s teammate on the project. John’s writing is clean and concise and he makes it clear where he is getting his information by providing links to his sources. There’s a nice image and he provides a punchy intro that rings true with most of us. His conclusion is memorable, too. Nice work, John.
I look forward to reading next week’s posts, which will focus on the global perspective for the products or companies that are the subjects of these students’ research. While it was easy to pick a top four this week, I know from experience that choosing the best blogs of Week 2 will be a whole lot harder.