PR: The Advertising Game-Changer

Second-year Advertising Communications Marketing student Sarah Deacon discovers that PR plays a bigger role in a marketing communications plan that she’d ever thought.

Sarah Deacon

When you think of the term Public Relations, a stereotypical, negative image might come to mind. It’s just an easy way for companies to brainwash us so they can cover up what we don’t need to know right? Although some companies might have a bad rep for their misuse and abuse of PR, its role in the Marketing mix is actually beneficial to both a company and its consumers.

During our first “Meet the PR Expert” interview in our Public Relations class, we had the opportunity to hear from Stephanie Cass, Corporate and Government Affairs Lead at Mondelez Canada. Stephanie shared her professional view on the misunderstanding of PR, and explained how, in recent years, it has earned its seat at the “Marketing table.”

PR influences while Advertising sells, and sometimes we instinctively disregard media because it’s being directly pushed at us so often. Consumers today require more than…

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About teachingteacher

Business communications instructor, journalist, corporate communications writer and media trainer ... and Masters Candidate M.Ad.Ed.
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