Meet the Expert – Stephanie Cass

Second-year Advertising Communications Marketing student Emily Rose shares the key lessons she learned about PR from Stephanie Minna Cass, the first of eight PR experts who will visit her PR class this semester.

IMCTrainee

On Friday, our public relations class had the pleasure of meeting Stephanie Cass, the first speaker in our Meet the Expert panel. Stephanie leads the Corporate and Government Affairs team for Mondelez Canada, a leading snacks company making some of the country’s most loved brands, including OREO, Ritz, Cadbury Dairy Milk, Caramilk, Trident and HALLS.

I think that Stephanie has been by far, the most enjoyable speaker we have had in the IMC program. Not only did she tell us about the industry and the importance of PR and it’s growing role, but she also had a lot of amazing advice that I will make sure to adhere by.

I really enjoyed how Stephanie explained the role of public relations. She described PR as a story. PR’s job is to influence the story and drive a compelling narrative, and that narrative could either make-or-break the company’s reputation. PR is all…

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About teachingteacher

Business communications instructor, journalist, corporate communications writer and media trainer ... and Masters Candidate M.Ad.Ed.
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