Meet the Expert – Stephanie Cass

Second-year Advertising Communications Marketing student Emily Rose shares the key lessons she learned about PR from Stephanie Minna Cass, the first of eight PR experts who will visit her PR class this semester.


On Friday, our public relations class had the pleasure of meeting Stephanie Cass, the first speaker in our Meet the Expert panel. Stephanie leads the Corporate and Government Affairs team for Mondelez Canada, a leading snacks company making some of the country’s most loved brands, including OREO, Ritz, Cadbury Dairy Milk, Caramilk, Trident and HALLS.

I think that Stephanie has been by far, the most enjoyable speaker we have had in the IMC program. Not only did she tell us about the industry and the importance of PR and it’s growing role, but she also had a lot of amazing advice that I will make sure to adhere by.

I really enjoyed how Stephanie explained the role of public relations. She described PR as a story. PR’s job is to influence the story and drive a compelling narrative, and that narrative could either make-or-break the company’s reputation. PR is all…

View original post 184 more words


About teachingteacher

Business communications instructor, journalist, corporate communications writer and media trainer ... and Masters Candidate M.Ad.Ed.
This entry was posted in Uncategorized. Bookmark the permalink.

Please leave a reply and spark discussion

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s