Doing PR the right way

Second-year Advertising Communications Marketing students are blogging about the experts that co-instructor Amy Harder and I are bringing into the classroom. This student obviously learned a few key lessons from Stephanie Minna Cass.


As I sat in class, furiously scribbling away, I couldn’t help but think that Stephanie Cass has got a lot to say. And this woman knows what she’s talking about. We had the pleasure to meet Stephanie via Skype in our Public Relations class. I won’t bother listing her extensive credentials as a PR expert, but I will point out that she’s currently the Corporate and Government Affairs Lead for Mondolez Canada (the company that brings us yummy snacks such as OREOs, Cadbury Dairy Milk, Caramilk and Ritz to name a few brands).EPSON scanner image

What’s the first thing that comes to mind when you think of Public Relations agencies? I know that when I started the IMC program, I primarily thought of them as the saviours who rush in when companies mess up. Think oil spills, tainted foods, political scandals. But it turns out they are so much more than that. According to Ms. Cass, the role…

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About teachingteacher

Business communications instructor, journalist, corporate communications writer and media trainer ... and Masters Candidate M.Ad.Ed.
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