Here’s my first favourite marketing student blog of the week. Amateur boxer and beer lover Tyler Labelle will certainly make the top five list for his second week in a row.
Molson Coors! Molson Coors! Molson Coors! I say that three times fast. Not because it’s hard to say; but to remind myself that is where I am doing my placement, not solely Molson Canadian.
Molson Coors is a merger of two of North Americas most successful and recognized breweries. Notable brands for Molson Coors are: Heineken, Carling, Rickards Red and every other color under the sun. “Our culture is built on our brands, our commitment to our community and our dedication to innovation and quality” (Dave Perkins, Molson Coors President and CEO).
In the late 18th century, John Molson sailed across the ocean to find the very best beer ingredients to bring back to Canada (Inventors.com). Today that passion lives on through innovative ideas such as the “Coors light maxim golf experience” (http://www.cfox.com/contests/coors_light_maxim_golf_experience.aspx).
Molson Coors are one of the only Canadian companies that produce their own advertising campaigns, which deserve HUGE…
View original post 64 more words