Is this the definition of a successful assignment?

The most wonderful thing happened while I was marking my first-year Advertising students’ final blogs today.

Within moments of beginning, I realized that some of this week’s best posts are the ones that aren’t being graded.

Yes, you read that right. Some of my Writing for Marketing students did some of their best work of the semester knowing full well that they wouldn’t get a single mark for it.

Wow! And what does this mean?

Before I answer, I’ll explain that I mark only five of eight weekly blog entries at random. So only half of students had their eighth post marked this week. Several of those students had already had five of their entries marked, so they merely had to complete a post without fear of it being graded. They could have done a crappy job if they wanted to without fear of lowering their mark. But so many didn’t!

Does this mean that all of these students—nearly half of first-years—have actually come to love writing and blogging?

To answer that question, you merely have to read a few of last week’s posts, like that of superstar blogger Emm Fawcett, who writes about how blogging has made her a better writer.

But you don’t have to stop there. You can also read Tim Frost’s final post. In it, he writes about his turnaround in his views about the value of blogging.

Or you can learn from Abigail Roberts who describes the top lessons she learned from this blogging assignment.

Several other students also reflected on the assignment. Some of them wrote about their excitement to finally start blogging about subjects that really interest them instead of having to stick to my strict guidelines.

And who can blame them? My guidelines are fairly restrictive as they serve purposes beyond learning the basics of blogging for marketing, such as the art of critical thinking, writing mechanics and formatting, and the importance of sourcing one’s information.

I look forward to following the continuing blogs of my students, but even those who don’t continue have gained much from the exercise.

And while the assignment is almost over—students still have to submit their last peer evaluations of one another’s blogs as well as a grammar diary addressing five writing challenges discovered over the semester—the excitement continues.

Next semester, our Advertising and Marketing Communications Management program will celebrate its students’ best work at the annual Greg Awards. There, three program graduates will choose the Blog of the Year. A writing award like this will look wonderful on a student’s resume.

Allow me to end my final 2012 student blogger review post with a quote from an anonymous source at “A blog is merely a tool that lets you do anything from change the world to share your shopping list.”

I say forget about the shopping list. Get out there and change the world.


So, without further ado, allow me to introduce my final 2012 MCOM 5 Top Weekly Blogger list:

At first blogging, for Emm, was like pulling teeth

Emm Fawcett explains how blogging helps people become better writers.

Tim Frost writes about his turnaround on the value of blogging.

Abigail Roberts writes about the top lessons she learned about the value of blogging.

Zany writer Emily McCracken reveals another crazy merchandising product: edible deodorant. Ewww! Do you eat it before or after you’ve rubbed your ‘pits?

Andrea Durfee recently learned how to give an elevator pitch

Andrea Durfee writes with humour about the art of the elevator pitch.

Sarah Durrant writes about a phenomenon called “showrooming” that is really starting to hurt the big box category killers. Who would have thought that these retail titans, which have been alleged to devastate countless downtown retail districts, could also be so vulnerable?

Uber blogger Brianna Visser reveals a new form of advertising that can get your mortgage paid for you. Read all about it in her Week 8 blog post.

Kevin Perkin describes how advertisers use gender to target their advertising campaigns

Kevin Perkin writes about advertising that targets gender.

Last, but certainly not least, Jamie Chiarello displays his refreshing sense of humour by pondering how Wikipedia is hurting the venerable encyclopedia.

About teachingteacher

Business communications instructor, journalist, corporate communications writer and media trainer ... and Masters Candidate M.Ad.Ed.
This entry was posted in Blogging, Course design, Critical Thinking, Reflective Practice, Transformative learning and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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