Sarah Durrant ponders whether “showrooming” will kill the former killers—the big box stores. A fascinating read. Thanks for sharing, Sarah.

durrantsrants

Did anyone see this one coming? Leon’s is buying The Brick! And it’s going to cost a cool $700 million dollars, $500 million of it borrowed money. It’s safe to say Leon’s is pretty confident about this decision. At least I hope so, because that’s a lot of cash to spend on a company that’s been going downhill lately.

We’ve all heard about the new kid coming to Canada, Target, and retailers are now suffering panic attacks from the potential loss of revenue. That, combined with waning sales for box stores, and the new “showrooming” phenomenon, is forcing retailers like Leon’s and The Brick to rethink their approach. It seems to have decided that a united front will be more successful and have more potential than being two separate, competing entities.

Showrooming is when customers will go to a large retailer and check out the merchandise, then go online to…

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About teachingteacher

Business communications instructor, journalist, corporate communications writer and media trainer ... and Masters Candidate M.Ad.Ed.
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