In her last blog post of this assignment, Andrea Durfee writes with humour about the art of the elevator pitch.


This past week I had the experience of doing my first-ever elevator pitch. I find that even after spending a good part of my life in musical theatre I still get nervous before a performance. I was so anxious that upon being called into the room I dropped my coffee, soaking my practice buddy Emm and covering the floor. Although I could tell she was irate, she continued to keep me calm with words of encouragement. To say the least, I was a hot mess, no pun intended.

In an elevator pitch you are to build a case to why your product or service would best be suited for your intended targeted audience. This goal is to sell your idea to the target audience in the time it takes for a one-way elevator ride which is assumed to be sixty seconds.

Despite being my first elevator pitch I was able to overcome my nerves…

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About teachingteacher

Business communications instructor, journalist, corporate communications writer and media trainer ... and Masters Candidate M.Ad.Ed.
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