This one’s for the underdogs

If you’ve been regularly reading my top weekly blogger posts, you’ve been seeing some of the same writers each week.

This week’s list is dedicated to the underdogs, the Writing for Marketing students who have been largely ignored for one reason or another or who have taken a little longer to master the art of blogging.

Let me tell you why I’m featuring them this week (the second last week of the assignment).

Every year, when I reach the middle of the semester, I have students complete a mini-evaluation of their course with me. In discussing those evaluations last week, I asked students why I had them write eight blogs instead of just a few.

“Because it may take us a while to learn,” responded one student.

That’s exactly it. I could have taught students how to blog by having them set up a WordPress account and create a page and then write a single blog post.

Some of them would have got it right away.

Indeed, some might have absorbed some of the skills that this blogging assignment is supposed to teach them: writing mechanics, document design and formatting, and social media savvy.

But imagine designing an assignment where almost everyone learns all those skill well—even if their marks may not reflect it until the very end.

That’s what’s happened with this first-year blogging assignment.

Holy cow! Yippee kai-yay! And woo hoo!

While it’s exciting to see students immediately understand something and then do it well, it’s a whole other ball game when students struggle to grasp something and then, after much effort over time, master it.

So this post is dedicated to those students. Please visit their blogs, Like them, and leave comments. You’ll make their day.

The new blog masters are mixed in with the regulars below—there are 15 in total:

Emily Rose publicly thanks her Fuse mentor James Potts

Emily Rose (this is her second time in the top blogger list) writes a stylish ode to her fabulous Fuse mentor James Potts.

Jazz Cook rebounds back to blogging glory by exposing the impact that power outages have on the advertising industry.

Craig Plaice notes that spending the big bucks on advertising and marketing doesn’t always create a win. A case in point, he says, is the U.S. election. Learn about it here.

Jennifer Umanzor describes how advertisers are using augmented reality to grab our attention in new ways.

On-pack premium offers influence Nick Clair’s LCBO shopping habits

Nick Clair talks up the power of on-pack premium offers, something he learned about in instructor Kathy Patterson’s class, and describes its impact on his own rum-shopping habits.

Tylor Vancoughnet delves into Heinz’s new Ketchup packaging and makes us wonder if the upside-down bottles are part of a devious conspiracy to make us use more Ketchup.

Jamie Chiarello also wades into the Ketchup bottle controversy. He also wonders if the upside-down bottle will increase sales.

Caitlin Deroche urges students to practice good writing to make perfect

Caitlin Deroche returns to the top blog list to urge people to practice correct writing techniques even while texting with friends. If people practice correct technique when it doesn’t count, good writing will come easily when it does count, Caitlin argues in her latest post.

Here’s an issue close to old-school journalists

Travis Stinson stumbles upon the world of the too-subtle advertorial, where advertisers write news-like stories that can often be confused for real news. This is a subject that is close to my journalistic heart.

After last week’s Marketing class with instructor Kip Tuckwell, Sarah Deacon honed in on the power of discounts and explores if they might actually hurt retailers by enforcing negative purchasing patterns.

Emm Fawcett explores the importance of effective packaging.

Emily McCracken reveals another unbelievable consumer product and wonders why anyone would actually want to buy this product.

Tim Frost explains how people, not products, sell products.

Brianna Visser explores how buyer reviews have impacted how we choose the products we purchase.

Stuart Roberts laments how he has money to burn, yet no advertisers seem to be targeting his demographic.


About teachingteacher

Business communications instructor, journalist, corporate communications writer and media trainer ... and Masters Candidate M.Ad.Ed.
This entry was posted in adult education, Blogging, Course design, Critical Thinking, Mentorship, Reflective Practice, Transformative learning and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Please leave a reply and spark discussion

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s