Nick Clair writes about the power of on-pack premium offers to influence consumer behaviour. Yo ho ho, mateys!



It was about 4:30 on a Friday when I was sitting in Kathey’s class and we were talking about on-pack premium offers. Then all I could think about was getting a bottle of rum with one of those little tester bottles for tonight’s party.

I know when I go to the LCBO I am always looking for the product I like, but also products with a free premium offer. Sometimes when I am at the LCBO I see multiple kinds of alcohol I have never heard of or seen before attached to my favourite bottle of rum. Yes, I would buy the bottle of rum anyways, but I am more likely to buy the bottle with an on-pack premium offer.

Now, that I have my purchased bottle of rum, and my free tester bottle that came along with my rum. I always drink my tester bottle first and if I…

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About teachingteacher

Business communications instructor, journalist, corporate communications writer and media trainer ... and Masters Candidate M.Ad.Ed.
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