Jazz Cook explores the collateral damage created by power blackouts caused by natural disasters. A lot of impressions are lost if, for example, the subway closes. Learn more in Jazz’s latest blog post.
Hurricane Sandy hit the New York and New Jersey this past Monday … In Kingston area we experienced howling, high winds and driving rain. Before the storm hit where I live outside of Kingston I went into the backyard in order to batten down the hot tub cover as well as bringing our hanging art inside. The winds weren’t even that high at my house, although maybe it’s a Southwestern Ontario attitude. I’m used to snowstorms where you need to dig your way out of the house or tornadoes ripping the roofs off barns only a block away.
Last week in Kathy Patterson’s class she lectured about media buying. A classmate in my Integrated Marketing Communications class asked about what would happen if there was a power outage. I immediately thought of the 2003 blackout that affected Toronto as well as New York City. Kathy also mentioned that companies try to recoup…
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