Tim Frost explains how people, not products, sell products.
Have you ever bought something on impulse, or been swayed to buy when all you were doing was window shopping?
If you are anything like me, the answer is going to be yes. The hard fact to swallow is that we don’t stop and think why we are purchasing a product on impulse or how we ended up buying those new pair of shoes when all we were suppose to buy was deodorant.
It all comes down to the sales person who we the consumer have interacted with; their excitement, lively personality, and the ability to get us to like and trust them (and not necessarily the product they are selling). There is a quality we the consumer see in that person, whether its a nice smile or a gentle voice that gets us to buy from them, regardless of what the product is. Essentially, they are selling themselves and not…
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