Emily McCracken muses about the commercialization of one of Snoop Dog’s top songs to sell a microwave snack.

Emily McCracken

Pimped out bikes, scantily clad women and grillz. Hot Pockets just got pimped out, courtesy of the one and only Snoop.

The new Hot Pockets commercial was remixed with famous rapper Snoop. The fabulous song once known as “Drop it Like it’s Hot” has now been remodeled to feature a delicious pizza filled snack “Pocket Like it’s Hot.”

Who exactly is Hot Pockets trying to target? Young males? Young teens? I honestly don’t know, there is no way you can make a snack hip with the target by giving it a gangster music video. I don’t care how much bling you add, it just doesn’t work.

But, maybe (hopefully) Hot Pockets is targeting younger audiences with humor. In this case I would have to say success! As soon as the microwave bike came out, I lost it. Then came the dressed up Hot Pocket, who…

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About teachingteacher

Business communications instructor, journalist, corporate communications writer and media trainer ... and Masters Candidate M.Ad.Ed.
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