Emily McCracken muses about the commercialization of one of Snoop Dog’s top songs to sell a microwave snack.
The new Hot Pockets commercial was remixed with famous rapper Snoop. The fabulous song once known as “Drop it Like it’s Hot” has now been remodeled to feature a delicious pizza filled snack “Pocket Like it’s Hot.”
Who exactly is Hot Pockets trying to target? Young males? Young teens? I honestly don’t know, there is no way you can make a snack hip with the target by giving it a gangster music video. I don’t care how much bling you add, it just doesn’t work.
But, maybe (hopefully) Hot Pockets is targeting younger audiences with humor. In this case I would have to say success! As soon as the microwave bike came out, I lost it. Then came the dressed up Hot Pocket, who…
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