Mercedes Mclean breaks into the Frank’s Favourites List with a reflection about how Apple has become a new fashion icon. Welcome, Mercedes, and thanks for sharing this.

Mercedes McLean

This week has been a momentous week for Apple with the release of the iPad mini. BBC put out an article that discussed the lifestyle approach of technology companies. This got me thinking, the lifestyle aspect is on the rise more than the technological side, isn’t it?

With photographers scrimmaging to get the first most stunning picture of the new iPad mini on the evening of October 23rd, it is no surprise that technology truly is going down the fashion lifestyle road. Commercials for Apple nowadays consist of talking about how sleek, beautiful, and clear the image is. This is where the reputation of Apple has been a success.

When I think of Apple I think of the image. I think they are the best on the market, not because of what I know about the product but of how the product looks. I think they are the classiest; they…

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About teachingteacher

Business communications instructor, journalist, corporate communications writer and media trainer ... and Masters Candidate M.Ad.Ed.
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