Mom blogger Sarah Durrant writes about the frustrating of dealing with marketing that targets children (specifically her child).


“Mom, I really want a DS.”

“But you already have one…”

“I want the 3D one. Mine’s just a regular DS XL. There’s a new one now.”

Awesome… Thank you Nintendo!! This was my daughter Stella, who was barely six at the time, and had gotten the Nintendo DS XL six months earlier for Christmas. Well, she didn’t get the 3D version, but that’s beside the point: how are kids getting caught up in the materialism and tech “toy” obsession? Seems like this should be an adult behavior, not one that six, five, and even four year olds are exhibiting.

What do you call a consumer who wants to buy everything you have, doesn’t care what it costs and is less than five feet tall? A marketer’s dream? Nope. You call them kids (AdRelevance Intelligence Report, 2000).  Kids are such easy targets. According to the Sick Kid’s website, Canadian children…

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About teachingteacher

Business communications instructor, journalist, corporate communications writer and media trainer ... and Masters Candidate M.Ad.Ed.
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