Chelsea Davidson delves into what she has learned about the shopping habits of men.
“Men don’t hate fashion, they just hate the way it’s designed for women, said Ben Lerer, founder of Thrillest – which gives men tips for activities or products, and then sells them. “The young generation of guys love to shop, they really care about how they look.”
Fashion is surprisingly the fastest-growing segment in the market for online commerce and it is being industrialized by men. According to the EMarketer, the market for men’s clothing and accessories is expected to increase 78 percent to $73 billion by 2016. This excessive amount of future revenue will influence marketers to continue using their marketing tactics that will revolutionalize the fashion industry, completely.
Two weeks ago, in Keith Tuckwells Marketing Principles seminar, we discussed the effects of e-commerce. We learned that consumers are interacting online by purchasing products directly from company websites. The convenience of a ‘one-stop-shop’ is encouraging male consumers to…
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