All week we’ve discussed the topic of “Brand” and the process involved in choosing a name. It apparently takes a well thought out strategic plan with flowcharts and maybe even a palm reader. Wait, that’s not right? How about a whole board room full of people just to figure out a single word or just a squiggly line that defines the company. Okay, maybe it’s a bit harder than that. Branding can either make you or break you. Take Apple for example, the bitten apple is arguably one of the most iconic symbols in the market today.

So how am I to find my own Brand? What defines me? I hope to use this experience to figure that out. Reader, if you ever have any suggestions, I would love to hear it. Finding your own brand seems like it’s harder than choosing the name of your own child! It’s no…

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About teachingteacher

Business communications instructor, journalist, corporate communications writer and media trainer ... and Masters Candidate M.Ad.Ed.
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