If you’ve been following my blog, you’ll know that the biggest assignment in my Writing for Marketing class for first-year students is a 10-week blog.
In writing a blog, students practice writing mechanics, business writing formatting, critical thinking, social media integration, and even some graphic design.Last year, students were permitted to use any blog platform they wanted. This year, I’m limiting them to the industry standard—WordPress.
They have to use WordPress because it is the blogging platform that industry wants our graduates to be able to use. Another professor in the Integrated Marketing Communications program at St. Lawrence College and I are collaborating on teaching blogging for business. He’s taking care of the technical side and I’m teaching students how to write.
Next year, I’ll consider introducing students to Weebly.com, a web building tool with dozens of templates that enables users to easily create personalized websites.
For free, students can build a single website. If they want to pay for a subscription, they can build several websites as I am doing.
I built my business website—www.wordstrong.ca—using Apple’s iWeb, but it’s difficult to use and launching it required much help from my Web domain service provider GoDaddy. Weebly.com is as simple as familiarizing oneself with the tool and then clicking a few buttons. Unlike WordPress, one does not need to know any HTML or CSS (web design language) to customize the provided templates.
Anyhow, for the near future, I’m going to publish my blog on both WordPress (www.teachingteacher.wordpress.com) and Weebly (www.teachingteacher.ca). I’m monitoring the strength of search engine optimization on both sites and I’m also curious as to what readers think of the aesthetics.I’ll post one in the evening and one in the morning on the days that I publish.
So far, for me, Weebly is winning hands down for customizability. Also, on they day I published my first Weebly blog, I received 60 page views and 57 unique visitors. WordPress brought me about two-thirds that number over two days.
But I want to hear what you think. If you get a chance to visit both blogs, let me know what you like.